New Pinterest Ad Format called Premiere Spotlight

Pinterest recently launched a new advertising format called Premiere Spotlight, which is aimed at providing advertisers with an opportunity to showcase their products and services in a more impactful way. This new format allows brands to create video ads that play in a larger format at the top of users’ feeds. In this blog post, we’ll dive deeper into what Premiere Spotlight is and how it can benefit your business.

What is Premiere Spotlight?

Premiere Spotlight is a new ad format on Pinterest that allows advertisers to showcase their video ads at the top of users’ feeds. The ad appears in a larger format than other ad types, and it plays automatically when a user scrolls to it. This format is designed to grab users’ attention and make them more likely to engage with the ad.

The ads can be up to 15 seconds long and can include a call-to-action button that directs users to a landing page or a product page. This makes it easier for users to take action after watching the ad.

How can Premiere Spotlight benefit your business?

Premiere Spotlight offers several benefits to businesses that choose to advertise using this format. Here are some of the most notable advantages:

Increased visibility: Since Premiere Spotlight ads appear at the top of users’ feeds, they are more likely to be seen by users. This increased visibility can lead to more clicks, engagements, and ultimately, sales.

More engagement: The larger format and automatic play feature of Premiere Spotlight ads make them more engaging than other ad types. This can lead to more likes, comments, and saves, which can help increase brand awareness and build a stronger relationship with your target audience.

Higher conversion rates: The call-to-action button in Premiere Spotlight ads makes it easier for users to take action after watching the ad. This can lead to higher conversion rates and more sales for your business.

Improved targeting: Like other Pinterest ad formats, Premiere Spotlight allows for advanced targeting options, such as targeting based on interests, keywords, and demographics. This ensures that your ads are seen by the right audience, increasing the chances of engagement and conversion.

Cost-effective: Premiere Spotlight ads are priced based on a cost-per-impression (CPM) model, which means you only pay when your ad is seen by users. This makes it a cost-effective advertising option for businesses of all sizes.

Overall, Premiere Spotlight is a powerful advertising format that can help businesses increase their visibility, engagement, and conversion rates on Pinterest. With its larger format, automatic play feature, and call-to-action button, Premiere Spotlight ads are sure to grab users’ attention and encourage them to take action. If you’re looking to advertise on Pinterest, consider using Premiere Spotlight to get the most out of your advertising budget.